Find the leverage
Map decisions, workflows and customer moments where AI can create measurable value.
Independent AI adviser · Tallinn
Turn AI into
an advantage.
Clear, vendor-neutral advice for leaders ready to move from experiments to measurable results.
25+ years building digital businesses
Head of AI at Insly
Founder · operator · adviser
How I work
Start with the business. Then choose the technology.
AI is not a software shopping exercise. We identify where intelligence creates real leverage, test the smallest useful solution, and build the capability your team can own.
Prove it quickly
Turn the strongest opportunity into a focused prototype with clear success criteria.
Make it operational
Put governance, ownership and adoption around the solution so it survives beyond the demo.
Experience
Operator perspective, not slide-deck theory.
I have spent my career building and transforming technology-led businesses—from creating the world’s first digital insurance broker and founding Insly to leading AI strategy and implementation. I know what it takes to move an organisation, not just a model.
AI leadership
Strategy and implementation across products and operations at Insly.
Company building
Founder and builder behind IIZI, Insly and Warranty Insurance.
Independent view
Vendor-neutral advice shaped by outcomes, risk and organisational reality.
Broad judgement
Business angel, technology early adopter and co-founder of Michelin-starred 180°.
60-second AI check
Where should you start?
Choose the statements closest to your situation. You’ll get a practical next step—no contact details required.
Let’s work
Bring me the problem you cannot solve with another AI workshop.
A first conversation is practical and confidential. We’ll clarify the decision in front of you and whether I’m the right person to help.
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